The company first launched in 2015, with its subscription electric toothbrushes program. The idea to launch the program came from Quip’s existing customer base,” Enever said, “with one out of three users surveyed saying they were either interested or very interested in our aligner offering.” The rest of the treatment is done remotely, but if fit or other problems occur, the customer is encouraged to visit the office. In-person care for 3D impression scans is required at the start of treatment, and is done via a matched local orthodontist. Using the company’s app, customers can manage treatment virtually with their dental care professional. Participants can expect to start treatment for about $1,995 upfront, or $99 per month. The treatment can be started via Quip’s digital “smile simulation” feature, where users can upload mobile photos of their bite to get an estimate on treatment length and cost.įurthermore, eligible candidates can book in-person visits with a local dental professional to get professional scans and checkups. Similar to its other services, Quip will offer virtual consultations and services to customers looking to straighten their teeth. “Working with Fictiv on prototyping during the R&D phase, as well as working with them on mass production means we have much greater confidence that the original design intent is going to flow through to the finished product and still retain all those essential design cues that make our products unique.Quip founder and CEO Simon Enever told Modern Retail that expanding professional services is part of the company’s “overall mission to simplify dental care.” “We’re really excited for the future,” said May. One of the most promising aspects of quip’s relationship with Fictiv is that the collaboration allows for continuity from design to prototyping to production. It was a pace that I’ve never really experienced that really enabled some rapid change in the design process.” Continuity from Design through Production “It really wouldn’t have been possible with traditional manufacturing channels that we’ve worked through. “Working with Fictiv has really sped up our process, especially on our packaging for Target,” said John Fratti, quip industrial designer. The initial batch of caps was delivered in just four weeks. Fictiv was able to place the tool at a vetted manufacturing partner experienced with meeting tight timelines. “It was a pace that I’ve never really experienced that really enabled rapid change” įictiv manufactured the plastic caps for quip’s Target retail packaging, which needed to be done in a rapid timeline of just one month. “They were able to get that mold up and running within three to four weeks, whereas our other partners were taking six, eight weeks just to get first-off tool parts.” “Fictiv was a crucial partner in that,” said May. Fictiv injection molded the plastic caps for quip’s retail packaging in just 4 weeks “It really wouldn’t have been possible with traditional manufacturing channels that we’ve worked through”įictiv also helped quip with an injection mold for their retail packaging to launch in Target. “Fictiv is an agile company, just like quip is, so it’s great to work with another company that works and thinks like us.” Packaging Design “We’re growing very quickly, so we need a supplier that can grow with us,” said Archie Durfee, quip supply chain manager. Industrial designer Jon Fratti on the Fictiv platform “Getting high fidelity 3D prints from Fictiv turned around the next day through their online portal was really critical to validating our design decisions,” said May.Īs quip progressed into production, they worked with Fictiv to get injection molding tools online quickly in order to fulfill rapidly increasing customer demand. “We’re growing very quickly, so we need a supplier that can grow with us” quip first started working with Fictiv to rapidly iterate on their designs using 3D printing. The Challenge: Speed and Quality in Prototyping and Production “Our approach was to strip the toothbrush back down to its base and then add back in just the right features and just the right design touches, so that it would still be something that would elevate the experience,” said Bill May, quip Co-founder and COO. Equally important are the features they didn’t include: harsh cleaning modes, bulky chargers, and expensive brush heads. quip’s slim electric toothbrush features a vibrating timer and affordable brush head delivery service. Quip is a Brooklyn-based oral care company bringing design innovation to the electric toothbrush market. Quip: Reinventing the Electric Toothbrush
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